The map is the whole product. She got out of the side gate at 2:14 and I was walking toward her by 2:16. Not searching. Walking.
Brian P 
Smart Collar
$249.00 $149
Color
Size
Membership
Free returns within 30 days
4.8 83 Reviews
It looks like a collar. That was the entire brief, and it’s the hardest thing we did.
Alberto E 
Charges while she sleeps. Every other collar we tested had a night off. This one doesn’t.
Jake S 
The light is the feature I didn’t know I wanted. From the porch I can tell she’s in the yard without a flashlight.
Dennis D 
I had an AirTag on her collar for a year. I know now it was telling me where she’d been, not where she was.
Jaicyne B The map is the whole product. She got out of the side gate at 2:14 and I was walking toward her by 2:16. Not searching. Walking.
Brian P It looks like a collar. That was the entire brief, and it’s the hardest thing we did.
Alberto E Charges while she sleeps. Every other collar we tested had a night off. This one doesn’t.
Jake S The light is the feature I didn’t know I wanted. From the porch I can tell she’s in the yard without a flashlight.
Dennis D Setup was hold-it-close, draw the yard, done. My mother could do it. My mother did do it.
Phil L Our Commitments
Never bricked.
The collar you bought keeps working as a collar, membership or not. We won't shut it off.
Nothing you use daily gets paywalled.
Whatever lives in your daily loop stays in the base membership. That's a promise, not a plan.
The collar notices. Your vet decides.
Tobi shows you changes in activity and rest. It never diagnoses, and we'll never claim it does.
We say what ships.
Nothing on this site describes a feature that isn't built. Planned features stay off the page until they're real.
Built to know where she is.
Live GPS, a light you can see from the porch, and a collar that charges while she sleeps designed so the day you hope never comes goes the way you'd want.
Frequently Asked Questions
How does charging work?
A mat goes under her bed. When she sleeps on it, the collar charges through the fabric. Nothing to plug into the collar, ever.
Is there a subscription?
There's a membership. It runs the map, the alerts, and the app — $9.99 a month, or less by the year. Cancel anytime; the collar keeps working as a collar.
She already has a chip. Isn't she covered?
A chip tells a scanner who she is, if someone scans it. It was never built to tell you where she is. Tobi is.
What about an AirTag?
An AirTag tells you where she was, the last time a stranger's phone happened to walk past. Tobi shows you where she is now.
What happens when I'm away from home?
Near you, your phone reads the collar directly. Away, the collar reports on its own over cellular, and the app shows her latest position.
What if someone picks her up?
A tag can be taken off, and a chip only helps if someone chooses to scan it. Tobi shows you where the collar is, not just who she belongs to.
What sizes does it come in?
Three. Small 10–16", Medium 16–24", Large 24–30". Measure snug at the neck, where a collar sits.
Does it work without cell service?
It needs a cellular signal to send her location to your phone. Up close, your phone reads the collar directly, signal or not.
Is it waterproof?
Rain, mud, and a swim.
Does it diagnose anything?
No. Tobi notices changes in activity and rest and shows them to you. Your vet decides what they mean.